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About us

BY.CLARAis a Danish luxury children’s wear brand founded in March 2013 by Pia Miller.

Her daughter Clara and the nature surrounding her family’s home in the countryside, near the city of Kolding in the southern part of Jutland has been the inspiration for the raw and classy, yet that it should be extravagant with a Nordic touch and design that characterizes the entire clothing line.


It all began with the moccs..
Before venturing into motherhood, Pia had a career in fashion where she became familiar with the Danish fur and leatherindustry known worldwide for its high quality. Her experience in fashion followed by a discussion with orthopedic doctors, on children’s footwear and on how often “less is more”, led to the idea and design of the moccs.


The moccs are a tribute to all children’s feet made entirely out of quality leather, and in a simplistic design that allows children’s feet and bones to grow strong, as they, in a subtle way,exercise the ability to keep the balance.
Today the line offers everything from the above-mentioned moccs to slingbacks, to an exighting and clothing etc. and the brand has taken the fast lane as several retailers around Europe have shown great interest in the upcoming collection.

Everything is happening quickly, and this is why Pias partner Thomas has decided to join in and be part of the success story. His long time experience in developing and maintaining his own company combined with Pias eye for great quality and design is undoubtedly a solid foundation for cementing BY.CLARA as anoteworthy Premium brand in the children’s fashion industry.